BMJ opens first store in Delhi, Organized Auction in Delhi

BMJ Jewelers have been a big name since years and we have not only heard about BMJ since child hood but have also flaunted the amazing jewellery since ages. BMJ celebrated its 75th anniversary with announcing the opening of its first store in Delhi. The announcement was made at the pre launch party where many senior politicians,bureaucrats and noted film and TV personalities descend in the heart of the National Capital  were part of the celebrations.

Officials of BMJ

BMJ, which started off as Shree BalajiMansaram Jewelers in 1939 in Saharanpur, today has more than 7 stores across Uttar Pradesh. The transformation of the brand took shape after the family joined hands with Sun Agri Fresh Industries Private Limited, one of the fastest growing conglomerate in India. 

  

Speaking at the event, MrNilesh Singh, Managing Director of Sun Agri Fresh Industries Private Limited said, “The launch of our store in Delhi is part of our endeavor to provide unmatched quality of fine pieces of jewellery to customers here. We are confident that our unique designs, our passion for purity and transparent prices will win the hearts and imagination of people of Delhi.”

 

The company also unveiled its latest brand of premium jewellery, aptly named ‘Haute Couture’ at the party. ‘Haute Couture’ will aim to provide modern masterpieces of jewellery in Diamond, Gold & Platinum Jewellery to adorn the lives of jewellery connoisseurs. “Our Haute Couture range will stand out from the crowd.Every piece of jewellery will be testament of our undying passion to maintain highest global standards of purity, excellence and design” added Mr Nilesh Singh, Managing Director of Sun Agri Fresh Industries Pvt Ltd.

Speaking on the company’s plan to expand retail stores in Delhi and NCR, Mr Mayank Singhal Managing Director of Shree Balaji Mansaram said, “We realized that as a brand we want to be closer to our loyal customers, who have taste for nothing less than the best. We have a vision of expanding BMJ’s presence in the retail segment so as to showcase our rich legacy and work of our talented craftsmen to a larger audience.”

Auction of one of its kind pieces of jewellery was the highlight of the event.