When I step out of my house the I want my hair to be simply perfect. But sometimes it happens that I don't have time to fix my hair and I just give myself an excuse that "Today is my bad hair day". Believe it or not in a social gathering or office meetings its our hair which do the talking. If your hair is messy then you are considered sensual and if it is neatly done then you are considered classy. When I came to know that wella is coming up with there EIMI range then I was super excited as I some how was convinced that I will have to no more give excuses to myself.